Every artist can count on a passionate fan base. If adequately involved, these people can become an exceptional means of promotion: they become the first consumers of every work of art put out by the artist and avid promoters of the artist’s activity by word of mouth.
A private and independently owned social network, modeled after Facebook, was created for the Modà community and is reserved only for paying subscribers. Every user has access to a flow of continuous information, including posts that contain original content created exclusively by an editorial staff and posts generated by users themselves to inspire community engagement.
- fan kit
- purchase of pre-sale tickets
- early entry
- participation at events (radio/TV, festivals etc.) and meetings with the band (sound check, meet & greet, gatherings etc.)
Facebook is a mainstream social network that assures a limitless audience, however, this American colossus is becoming more complicated and costly to achieve results. A dedicated social network with reserved access allows for targeted communication directed to the most passionate fans, quenching their thirst for specific content (which may not be of interest to “occasional” fans) and creating a sense of belonging to a reserved and privileged group.
Our private social network includes all of the typical functions: user profile, posts, photos and videos, comments, “like”, private messages and chat. Being that it is so simple to operate by all users, fans instantly became involved and interacted with the site as soon as it was put online.
- Client - F&P Group
- Skills/Tools Used - Member-only community