Giovanni Allevi is an expert artist with a career that is distinguished by long tours in Italy and abroad that intertwine his talents as composer, pianist and orchestra director.


His great empathy with the public has created a distinctive style during his live performances, and as a result the spectators of these concerts interact strongly with him on his social media pages.


To amplify the artist’s natural communication skills, we chose to narrate his story in an original way during his last tour in Japan.

Daily snapshots were posted that described his life on tour and his reciprocal relationship that Allevi had with his Japanese public.

Every photo was accompanied by a brief comment and translated into English, Spanish and French, opening new storytelling channels with foreign audiences and intensifying and strengthening the exchange with the Italian public.


  • Client - Giovanni Allevi
  • Skills/Tools Used - Content strategy, Social media
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