Alessandra Amoroso was cast in the limelight in 2009 following her victory on the television talent show “Amici” by Maria De Filippi and since then has recorded three albums in the studio, one live, one EP and has been presented gold, platinum and multi-platinum albums. In January 2014, Amoroso was recognized as the most viewed Italian female artist on YouTube.
Eventidigitali is in charge of the management and maintenance of the artist’s online presence. In September 2013, the new official website was created and launched with the release of the new album “Amore puro” (Pure love). An immense online presence on Instagram was established, which today has over 250,000 followers, and due to the daily interactions with the large fan base on Facebook, Amoroso’s page has received over two million “likes”.
Eventidigitali also takes care of the artist’s hardcore fans. In October 2013, “fanclub.alessandraamoroso.it”, a paid subscription community website, was created and soon became a point of reference for all fans who wanted the latest updates on the artist’s activities.
- Client - Sony Music Entertainment
- Skills/Tools Used - Content strategy, Social media